Biren and Co Net Worth: How to Estimate It Reliably

Biren and Co is the candle and lifestyle brand founded by Mark Biren and Samantha Schacher (also known as Samantha Schacher-Biren), originally launched in 2010 as Wick'ed Candle Company and rebranded to Biren & Co around 2015. The business became publicly known after appearing on CNBC's The Profit, where investor Marcus Lemonis offered $200,000 for a 33% equity stake. As of May 2026, the best available signals put a credible estimated net worth range for the Biren & Co business entity at roughly $300,000 to $700,000, with the founders' combined personal net worth likely falling somewhere between $500,000 and $1.8 million depending on how assets are counted and what debts remain.

First, confirm which 'Biren and Co' you mean

This matters because the name 'Biren' can surface in a few different contexts, and a net worth matched to the wrong entity is useless. Here is a quick checklist to confirm you are looking at the right target.

• Biren & Co (also written Biren and Co) is a candle and lifestyle products brand based in Burbank, California (103 W Alameda Ave, Burbank, CA 91502), with the website birenandco.com.
• The founders are Mark Biren and Samantha Schacher-Biren. Samantha Schacher is also a TV personality and entertainment host, which is why she appears on IMDb.
• The brand was originally called Wick'ed Candle Company, founded in 2010, and renamed to Biren & Co around late 2015 after the TV appearance.
• The trademark 'BIREN & CO.' was officially registered with the USPTO on February 6, 2018 (Registration Number 5398235), with first commercial use dated December 8, 2015.
• If you are searching for a law firm, investment firm, or unrelated business called 'Biren & Co,' that is a different entity entirely. The financial profile here covers only the candle brand and its founders.

Person vs company: what 'net worth' actually means here

When people search for 'Biren and Co net worth,' they usually want one of two things: the estimated value of the business itself, or the personal net worth of the founders, Mark and Samantha. These are related but not the same number. The business has its own assets, revenue, and liabilities. The founders may hold equity in that business, but they also have separate personal income streams, especially Samantha, whose TV and media career generates earnings independent of the candle brand. So this article addresses both: the estimated fair value of Biren & Co as a company, and the personal net worth of its founders as individuals who partly derive their wealth from it.

Where to find verifiable financial signals

Biren & Co is a private company, so there are no public SEC filings or earnings reports. That limits how precise any estimate can be, but there are still solid sources worth checking.

• USPTO Trademark Database: Confirms brand registration and commercialization timeline. The BIREN & CO. mark (Reg. No. 5398235) is registered and active, confirming the brand is a legitimate operating business.
• Business directory listings: BizArchive and similar services list the Burbank, CA address and phone number, confirming the business has a real physical presence.
• The Profit episode record: The deal terms ($200,000 for 33%) were reported by CNBCfix and The Profit Updates blog. This gives a documented implied business valuation at time of filming (around 2015).
• IMDb bio for Samantha Schacher: Confirms her ownership stake in Biren & Co and her media career, which provides a second income stream that shapes personal net worth.
• Birenandco.com: The official website gives product and brand signals. Pricing, product range, and retail presence are proxy indicators for revenue scale.
• Property records: Searching Los Angeles County or Burbank public property records for either founder's name can reveal real estate holdings, a major component of personal net worth.
• Sagal News and VergeWiki: These are low-trust sources for net worth figures. Use them as rough pointers, not primary evidence. Sagal News estimates Mark Biren at approximately $500,000 USD and VergeWiki puts Samantha Schacher at $1.6 million, but neither cites audited financials.
• Credible media interviews: Any interviews with Samantha Schacher discussing the business post-2015 may contain revenue hints or business milestones worth tracking.

How to estimate net worth step by step

Here is the practical methodology for arriving at a number, whether you are estimating the business value or personal net worth.

Step 1: Establish the business valuation baseline

The most concrete anchor we have is the deal on The Profit: $200,000 for 33% of the business. That implies a pre-money equity value of roughly $606,000 (since 33% was worth $200,000, the whole business was being valued at about $606,000 at that time). Whether Lemonis' deal actually closed on those terms, and whether Wick'ed accepted the full investment, is not confirmed in public records, so treat this as a directional baseline only, not a locked valuation.

Step 2: Adjust for growth or decline since 2015

The business rebranded in 2015 and registered its trademark in 2018, which suggests active development. However, small consumer goods businesses that appear on TV shows often experience a short-lived revenue spike followed by normalization. Without revenue data, you apply a conservative multiplier. If the business grew modestly, the current equity value could be $400,000 to $800,000. If it stagnated or contracted, it could be below the 2015 implied valuation.

Step 3: Calculate personal assets minus liabilities

For personal net worth, list assets first: equity in the business (their ownership percentage after any investment by Lemonis), real estate, savings and investments, vehicles, and personal property. Then subtract liabilities: any business loans, mortgage balances, personal debts, or outstanding obligations. The founders' combined personal net worth is therefore their share of the business value plus personal assets, minus all debts. This is where private-company ambiguity hurts most, because you cannot confirm the exact ownership split post-deal without insider knowledge.

Step 4: Account for Samantha's media income

Samantha Schacher has an independent career as a TV host and entertainment personality, which means her personal net worth includes earnings beyond Biren & Co. TV hosting income for mid-tier entertainment personalities typically ranges from $50,000 to $200,000 annually depending on contract scope, appearances, and platform. Over a decade-plus career, that adds materially to personal wealth. This is likely why VergeWiki's $1.6 million estimate for Samantha specifically is higher than Sagal News's $500,000 estimate for Mark alone, even though both figures are unsourced.

Step 5: Flag what you cannot confirm

Key unknowns that limit precision: whether the Lemonis deal fully closed and what the final equity structure looks like today, current annual revenue for Biren & Co, whether the founders hold real estate, and the debt load of the business. Any estimate that ignores these unknowns is overconfident.

How the money was made: career and business timeline

Mark and Samantha Biren started Wick'ed Candle Company in 2010, building it as a small artisan candle operation. By the time they appeared on The Profit (Season 3, which aired on CNBC), the business was operational enough to attract Marcus Lemonis, who committed $200,000 for a one-third stake. The on-air deal implied a mid-six-figure business valuation, which for a small consumer products brand is respectable but not dramatic.

The rebrand to Biren & Co came around late 2015, coinciding with the show's airing. The trademark was filed and registered by 2018, suggesting ongoing brand investment. Through this period, Samantha's media work ran parallel, providing income diversification the business alone couldn't guarantee. That dual income structure, one spouse anchoring the business, another generating media income, is a common wealth-building pattern among entrepreneurial couples in the entertainment-adjacent world.

By 2025 and into 2026, the brand has been operating for roughly 15 years in some form. That longevity in the specialty candle and lifestyle space suggests the business is at minimum self-sustaining. The specialty candle market grew significantly through the 2020s, which could have benefited an established small brand with an existing customer base and TV visibility.

Reconciling the conflicting claims online

Here is a direct look at the numbers floating around and how much weight to give each one.

The $500,000 and $1.6 million figures are the kind of estimates that circulate on celebrity net worth aggregator sites without traceable sourcing. They are not useless, since they give a rough order of magnitude, but they should not be treated as precise. The TV deal is the most rigorously documented data point and provides the best anchor for business valuation. Working from that anchor and adjusting for time and growth gives a more defensible range than any single wiki claim.

Based on all available signals, a reasonable evidence-based estimate as of May 2026 looks like this: the Biren & Co business is likely worth somewhere between $300,000 and $800,000 in equity value (assuming the 2015 implied valuation of roughly $600,000 as a midpoint, with a range reflecting uncertainty about growth or decline since then). The founders' combined personal net worth, adding Samantha's media career earnings and any personal assets, likely falls in the $600,000 to $1. The biser king net worth figures online can be inconsistent, so it helps to treat them as estimates until you can verify the underlying assets and sources. 8 million range. These are estimates with acknowledged gaps, not audited figures.

What to do next to verify or update this estimate

If you want a more precise or updated figure, here are the practical steps to take right now.

1. Check birenandco.com for current product lines, retail partners, and any press mentions. Wider distribution or major retail partnerships signal materially higher revenue.
2. Search Los Angeles County property records (assessor.lacounty.gov) for Mark Biren or Samantha Schacher to find real estate holdings, which are often the largest component of personal net worth.
3. Search the California Secretary of State business database (bizfileonline.sos.ca.gov) for 'Biren and Co' or 'Biren & Company' to confirm current business registration status and any structural changes.
4. Look for recent interviews with Samantha Schacher on entertainment or business media. Post-2020 interviews may reference business milestones or revenue context.
5. Check if Marcus Lemonis or The Profit's official channels have published any follow-up content on the Wick'ed/Biren & Co episode. 'Where are they now' segments sometimes include revenue updates.
6. Set a Google alert for 'Biren and Co' and 'Samantha Schacher' to catch any new media coverage, funding announcements, or business news that would shift the estimate.
7. Re-evaluate the estimate annually, especially after any reported business expansion, new retail distribution deals, or changes in Samantha's media career activity.

One useful comparison for context: other music and entertainment figures whose net worth profiles appear on this site, such as B. If you are comparing celebrity-style wealth profiles, see also net worth of b b king for another example of how career-driven income streams can shape a lifetime net worth estimate net worth profiles. If you are specifically trying to estimate King B’s net worth, use the same approach of checking documented deals, income streams, and separating personal wealth from any business valuation. B. King or Ben E. King, accumulated wealth through decades of career activity with income streams from recordings, touring, and licensing. Biren & Co's founders follow a different but recognizable pattern: a consumer goods business combined with media visibility, where the media career amplifies the brand and the brand adds equity to personal wealth. The math is less glamorous but the methodology for estimating it is the same: document what you can, flag what you can't, and use the best available anchors to set a credible range.