How We Bingham Net Worth Is Estimated and Verified Today

The best current estimate for the This Is How We Bingham net worth lands somewhere in the range of $500K to $5 million, depending on which source you read and how up-to-date their data is. That wide spread is not a typo. It reflects genuinely different assumptions about how much the Bingham family earns beyond raw YouTube ad revenue, and I'll walk you through exactly where each number comes from so you can judge for yourself.

Who exactly is "This Is How We Bingham"?

Before any net worth conversation makes sense, let's nail down the identity. "This Is How We Bingham" is a family vlog brand built around Branden Bingham and Mindy Bingham, based in Pleasant Grove, Utah (their official mailing address is P.O. Box 1276, Pleasant Grove, UT 84062). The channel launched on October 15, 2012, according to Famous Birthdays, which also lists Branden and Mindy as the two named members of the creator group.

The official domain thisishowwebingham.com describes it as a family vlog and life journey, and blog posts on the site are credited directly to Branden Bingham (the earliest confirmed post I found was dated May 18, 2018). On YouTube, the channel operates under the handle @thisishowwebingham and has grown to roughly 1.3 million subscribers as of HypeAuditor's March 2026 update. Their cross-platform presence spans Facebook, Instagram, TikTok, and Twitter under the same branding, with the hashtag #ThisIsHowWeBingham appearing consistently across third-party embeds and fan reposts.

If you searched "this is how we bingham net worth" and landed here, this is your answer: you're looking for the Bingham net worth profile tied to Branden and Mindy Bingham, not a musician, athlete, or politician by a similar name.

What "net worth" actually means for a family creator

Net worth is straightforward in concept: total assets minus total liabilities. For a YouTube family vlog creator, that means adding up everything they own of value (cash, real estate, vehicles, business equity, investment accounts) and subtracting everything they owe (mortgage balances, loans, credit lines). What makes this complicated for creators is that a large portion of their "assets" are income-generating businesses, and those businesses fluctuate with platform algorithm changes, ad rates, and audience size.

Income sources for a channel like This Is How We Bingham typically include YouTube ad revenue, brand sponsorships and integrations, merchandise, affiliate commissions, and potentially licensing or platform deals. What net worth figures on celebrity sites usually do not account for are liabilities: mortgages on any home they own, business debt, taxes owed, or personal loans. So when you see a headline figure, treat it as a gross asset estimate unless the methodology explicitly says otherwise.

How the estimate is actually calculated

Most third-party net worth sites use a version of the same YouTube monetization model. They pull public view count data, apply an estimated CPM (cost per thousand views) in the range of $3 to $7 for a family-friendly U.S. channel, and multiply out to get an annual ad revenue estimate. NetWorthSpot, for example, estimates roughly 4.4 million views per month for the channel, which at a mid-range CPM produces about $261,700 per year from ads alone. That's the transparent version of the calculation.

HypeAuditor takes a similar approach but reports a monthly income range rather than a single figure. Their February 2026 estimate for @thisishowwebingham was $3,169 to $4,341 per month from the YouTube channel, which annualizes to roughly $38,000 to $52,000. That's a much more conservative figure because HypeAuditor is modeling only the monetized ad slice, not sponsorships or other revenue. Both methods have merit; neither is "wrong," they're just measuring different things.

To build a net worth estimate from there, sites then apply a multiplier. A common approach is to take annual revenue and multiply by 3 to 5 to estimate the value of the ongoing business, then add assumed real estate and savings. That's where a $261K/year ad estimate can balloon into a $2 million to $5 million net worth claim with a few aggressive assumptions about sponsorship multiples and asset holdings.

Career timeline and how the wealth built up

The channel launched in October 2012, which means Branden and Mindy Bingham have been building this brand for over 13 years. Early family vlog channels in that era grew mostly on organic YouTube discovery and cross-promotion. Monetization in the 2012 to 2015 window was modest for most creators, with CPMs lower and brand deal culture still developing.

The real income acceleration for family vlog channels typically happened in the 2016 to 2020 period, when YouTube's creator economy matured, CPMs rose, and brands started paying family-friendly channels a premium for integrated sponsorships. A channel with 1M+ subscribers in this niche could realistically earn $10,000 to $50,000 per sponsored video depending on engagement rates and brand category. If This Is How We Bingham posted even six to twelve sponsored videos per year during peak years, that's $60,000 to $600,000 annually in sponsorship alone, layered on top of ad revenue.

By 2026, with 1.3 million subscribers and over a decade of content, the accumulated earnings (even at conservative rates) would represent a meaningful nest egg if reinvested into real estate or business equity. This is the core logic behind the higher estimates.

Income streams and spending factors that move the number

The factors most likely to push the net worth estimate higher are sponsorships and brand integrations (which can dwarf ad revenue for a family channel), real estate appreciation in the Utah market, and any business equity in merchandise or brand licensing. The factors that push it lower are a Utah cost of living that has risen sharply, family expenses (which are literally the content of the channel), and taxes on self-employment income, which can run 30% or more for creators in the U.S.

It's also worth noting that comparing this creator profile to someone like Dre Bly, a former NFL cornerback whose wealth came primarily from guaranteed sports contracts, illustrates how differently income structures work across public figures. A creator's net worth is harder to pin down precisely because revenue is variable, not contractually fixed.

Likely income sources, ranked by typical contribution

1. Brand sponsorships and paid integrations (highest potential, variable)
2. YouTube AdSense revenue (consistent but moderate at ~$38K–$262K/year range depending on model)
3. Affiliate marketing and product recommendations
4. Merchandise sales (lower ceiling for most family vloggers without a major product launch)
5. Real estate equity (if applicable, based on Utah market)
6. Savings and investments accumulated over 13+ years of operation

Why the numbers are all over the place

Here's a side-by-side of what different sources claim, which makes the disagreement easy to see:

The disagreements come from three main sources: different CPM assumptions, whether sponsorships and other revenue are included, and whether the figure is annual earnings or total accumulated net worth. NAI Buzz's $2.7 million estimate also carries a staleness flag since it was last updated in April 2024. A lot can change in two years for a creator whose revenue depends on platform performance.

This kind of methodological inconsistency is not unique to the Bingham channel. You see it constantly when sites report on YouTube creators, and it's similar to the issue you'd encounter researching someone like a creator's net worth through Forbes-style estimation, where the inputs and assumptions can shift the output by millions. For context, even high-profile figures like the Bidens see significant variance in reported net worth estimates depending on how financial disclosures are interpreted.

A reasonable net worth range and what's behind it

Based on everything above, a realistic net worth range for This Is How We Bingham (Branden and Mindy Bingham combined) in 2026 is $500,000 to $3 million. Here's the logic:

• Conservative floor ($500K): Assumes modest ad revenue, limited sponsorship history, and standard living expenses in Utah consuming most income over 13 years, with some savings and home equity.
• Mid-range ($1M–$2M): Assumes consistent sponsorship revenue during peak years (2017–2022), YouTube ad income compounding into savings and real estate, and a home owned outright or with significant equity.
• Upper range ($3M–$5M): Requires aggressive assumptions about sponsorship volume, high CPMs sustained over many years, additional business ventures, and significant real estate or investment gains.
• The $5M CineNetWorth figure is possible but represents a best-case scenario with minimal supporting methodology shared publicly.
• The $500K NetWorthList figure likely captures only liquid/visible assets or uses a very conservative annual earnings model without accumulated wealth.

My best single-point estimate, accounting for the channel's longevity, subscriber count, and the Utah family vlog niche's sponsorship market, is approximately $1.5 million to $2 million in total net worth as of early 2026.

How to verify or update this estimate yourself

If you want to check this number today or revisit it in six months, here's a practical process. Start with HypeAuditor's page for @thisishowwebingham. It updates monthly and gives you a current income range based on actual view data, which is the most transparent input available publicly. Compare that to what NetWorthSpot reports for annual earnings. If both are in rough agreement, the underlying ad revenue estimate is probably in the right ballpark.

Next, look at the channel's recent upload frequency and sponsored content ratio. If you watch five recent videos and three have paid sponsorship disclosures ("this video is sponsored by..."), the channel is actively monetizing at scale. If uploads have slowed or sponsorships have dried up, the income curve is bending downward, and older net worth estimates will be overstated.

Utah property records are public and searchable online through the Utah County Assessor's website. If you know the family's address (which is sometimes disclosed in older videos or public records), you can look up assessed value and ownership history. That's one of the few ways to get a hard data point on asset value for a creator in this category.

Finally, treat any net worth site that shows a single round number with no methodology as a starting point for curiosity, not a verified figure. The sites that show ranges and explain their CPM assumptions (like HypeAuditor and NetWorthSpot) are more useful even if their absolute numbers are lower. For comparison, checking how another creator's net worth is estimated on the same platform gives you a useful calibration point for how these models perform across similar channels.

Bottom line: This Is How We Bingham is a real, identifiable family vlog brand run by Branden and Mindy Bingham out of Pleasant Grove, Utah, with 1.3 million subscribers and 13-plus years of content history. The most honest estimate of their combined net worth today sits between $1.5 million and $2 million, with $500K as a conservative floor and $5 million as an aggressive ceiling. Use HypeAuditor for current income data, cross-reference with Utah property records for asset grounding, and treat any site quoting a single large number without methodology with appropriate skepticism.