BocceRoll is a yard game brand operated by Well Played LLC, founded by four co-inventors: Ben Fisher, Claude Drehfal, Nikki Hageman, and Zach Huber. As of 2026, the most commonly cited net worth estimate for the BocceRoll business is around $400,000, based on its Shark Tank appearance, direct-to-consumer sales data, and Kickstarter revenue. That figure is a business valuation estimate, not a personal net worth for any individual, and it comes with real uncertainty, but it's the most grounded number available right now.
Bocce Roll Net Worth: Identify the Right Person and Estimate
Who BocceRoll actually is

BocceRoll is not a solo influencer or athlete, it's a product-based brand built by a four-person team out of Madison, Wisconsin. The founders were working in product development at Trek Bikes when they entered the Make48 competition in 2021, a challenge where teams have 48 hours to invent and prototype a product. Their team, called the Free Wheelers, won the Madison event and walked away with the concept that became BocceRoll: a hybrid lawn game that blends elements of bocce ball with a rolling disc mechanic.
After winning Make48, the team pursued IP protection (filing both a patent and a trademark under the name BOCCEROLL through Well Played LLC) and launched a Kickstarter campaign to bring the product to market commercially. The brand now sells directly through playbocceroll.com, maintains active social accounts on Instagram, TikTok, and Facebook, and has since appeared on Shark Tank Season 17. The reason "bocce roll net worth" gets searched is largely because of that Shark Tank moment, viewers want to know what the business is worth and whether the founders landed a deal. If you're looking up a similar query for bingo chips net worth, keep in mind that estimates can mix up business valuation with personal wealth and often rely on limited public data.
Clearing up which "Bocce Roll" the search is about
There's some natural ambiguity here. The handle @BocceRoll appears across Instagram, TikTok, and Facebook, and functions as a brand presence rather than an individual creator. If you were searching for a single person named Bocce Roll, or a gaming/poker personality with that nickname (the kind you might find in searches for figures like nick bingo or benger poker), this is a different kind of entity entirely. If you were actually looking for a benger poker net worth figure, it's not related to BocceRoll and you may need a different search for the right person or brand gaming/poker personality. If you're looking specifically for the nick bingo net worth angle, this article focuses on clarifying which BocceRoll entity those searches usually mean figures like nick bingo. BocceRoll is a small consumer products company, not a streamer, athlete, or entertainer. The net worth discussion around it is really a business valuation conversation, not a celebrity wealth profile. People searching for the king of baccarat net worth are usually trying to understand the wealth of an individual in that niche, which is different from the BocceRoll business valuation discussed here.
The legal business behind the brand is Well Played LLC, which handles e-commerce, returns, and trademark ownership. So when you see estimates labeled "BocceRoll net worth," what's really being estimated is the enterprise value or revenue-based valuation of Well Played LLC's primary product. Because this is usually framed as a "net worth" query, those estimates are often described as BocceRoll net worth in search results Well Played LLC's primary product.
The $400,000 estimate: where it comes from and how it's built

Two secondary net worth reporting sites, Sharktankinsights.com and InsiderGrowth, both land on approximately $400,000 as the BocceRoll brand's estimated net worth as of 2026. Neither site is publishing audited financials; they're working from the same publicly available data points that any analyst would use: the Shark Tank valuation narrative, Kickstarter revenue, direct sales projections, and reported 2024 sales figures. That said, these sources are internally consistent, which adds some credibility even if the precision is limited.
The methodology behind that figure generally works like this: take the reported or projected annual revenue, apply a realistic margin estimate for a direct-to-consumer physical goods business, and then use a small-business revenue multiple (typically 1x to 3x for early-stage consumer product companies) to arrive at a valuation range. SharkTankRecap.com reports BocceRoll hit $560,000 in sales in 2024 and projects $1.1 million in revenue with around $200,000 in pre-tax profit. If you apply a conservative 2x earnings multiple to that $200,000 profit figure, you get a $400,000 valuation, which is exactly where the estimates land. That's a plausible back-of-napkin calculation, though it excludes the value of IP (the patent and trademark), inventory, and any deal terms from Shark Tank that haven't been publicly confirmed.
Where the money comes from
BocceRoll's income is relatively straightforward for a small consumer goods brand at this stage. Here's how the revenue picture breaks down:
- Direct-to-consumer product sales: The core game sells for $149.00 on playbocceroll.com. Accessories like an adjustable shoulder sling add incremental revenue at $19.99. With 2024 sales reportedly at $560,000, the team is selling thousands of units annually through DTC channels.
- Kickstarter campaign revenue: The initial crowdfunding campaign raised $155,259 from 1,419 backers, providing early capital to fund manufacturing and IP protection. This was the seed funding for the entire commercial operation.
- Apparel and merchandise: The brand's Linktree includes a "Shop Apparel" link, indicating a merchandise line beyond the core game that adds a secondary revenue stream.
- Shark Tank deal (if closed): An appearance on Season 17 introduces the possibility of investor capital or a licensing/equity deal with a Shark. The specific terms have not been independently verified through primary sources, so this should be treated as a potential revenue catalyst rather than a confirmed income stream.
- Wholesale and retail distribution: Post-Shark Tank exposure typically opens retail channel conversations for consumer product brands at this stage, which would meaningfully expand revenue if pursued.
The career timeline: from 48 hours to six-figure sales

- 2021: Ben Fisher, Claude Drehfal, Nikki Hageman, and Zach Huber enter the Make48 competition in Madison, Wisconsin as the "Free Wheelers" team. They win first place, inventing the BocceRoll concept within 48 hours.
- Early 2022: Well Played LLC is established. The BOCCEROLL trademark is filed (recorded January 14, 2022, per Justia). The team pursues patent protection and begins preparing for a commercial launch.
- 2022 (Kickstarter launch): The crowdfunding campaign goes live and hits its $10,000 goal within the first 10 minutes. It closes at $155,259 from 1,419 backers — a result the official site describes as the most funded yard game in Kickstarter history.
- Post-Kickstarter: playbocceroll.com launches as the primary DTC sales channel. The game is priced at $149 and ships nationally. Social media presence grows across Instagram, TikTok, and Facebook under the @BocceRoll handle.
- 2024: BocceRoll reportedly reaches $560,000 in annual sales, a milestone that signals the brand has moved from novelty to a sustaining small business.
- 2025/2026: BocceRoll appears on Shark Tank Season 17, significantly increasing brand visibility and driving new search interest — which is likely why you're reading this right now. Revenue projections of $1.1 million are cited in secondary reporting for the near term.
How reliable is the $400,000 figure?
Treat the $400,000 estimate as a reasonable ballpark, not a certified number. The sales figures from 2024 ($560,000 reported) and the profit projection ($200,000 pre-tax) come from a Shark Tank recap site, not from audited financials or a press release. Small business revenue figures in this context are often founder-stated during a pitch, which means they're accurate as of the pitch date but may not reflect what actually happened afterward. Well Played LLC is a private company and has no obligation to publish financial results.
There's also the common inflation problem in Shark Tank-adjacent net worth reporting. Sites that cover Shark Tank products routinely extrapolate valuations from pitch-night numbers without tracking actual post-show performance. Some brands scale dramatically after a Shark Tank airing; others plateau or contract. The $400,000 figure could be conservative if the $1.1M revenue projection materialized with strong margins, or it could be optimistic if production costs, returns, or distribution challenges ate into profitability. The IP assets (patent, trademark) are also real value that's hard to quantify for a game at this stage but shouldn't be ignored entirely.
One thing that does lend credibility to the estimate: the underlying math is transparent. $155K from Kickstarter, a $149 price point, reported $560K in 2024 sales, and a Shark Tank appearance are all publicly documentable events. The estimate isn't pulled from thin air; it's built from a traceable chain of data even if each link has some uncertainty.
How to track what happens next
If you want to stay current on BocceRoll's financial trajectory, here's what to actually watch:
- Shark Tank deal confirmation: Check whether the deal from Season 17 actually closed post-filming. Many Shark Tank deals are renegotiated or fall through during due diligence. If a Shark's involvement is officially confirmed, the valuation implied by that deal is the most credible external benchmark available.
- playbocceroll.com and social activity: Consistent new product launches, apparel drops, and active posting signal a healthy revenue operation. A dormant site or social channels going quiet is a red flag for a consumer product brand.
- Retail distribution announcements: If BocceRoll lands placement in a major retailer (think REI, Dick's Sporting Goods, or Target), that's a material revenue event that would push valuations well above the current $400K estimate.
- Well Played LLC public filings: As an LLC, the company may file documents at the Wisconsin state level that are occasionally accessible through state business registries. These won't show revenue, but ownership changes or new registered agents can signal structural changes.
- Press coverage and founder interviews: Ben Fisher, Claude Drehfal, Nikki Hageman, and Zach Huber occasionally give interviews through Make48 and product media. Any updated sales figures they share publicly are the closest thing to a primary source available.
Net worth estimates for small brands like BocceRoll are living numbers. The $400,000 figure makes sense for mid-2026 based on available data, but a successful retail deal or a confirmed Shark Tank partnership could move that number significantly within a year. Check back after any major distribution or media announcement for an updated picture.
FAQ
When people search bocce roll net worth, whose net worth are they usually trying to estimate?
It is very likely referring to the brand or company valuation of Well Played LLC, not a founder’s personal balance sheet. The easiest check is whether the estimate is tied to sales, Kickstarter totals, or a Shark Tank pitch narrative, since personal net worth figures usually do not get computed from revenue multiples in the same way.
Is the $400,000 bocce roll net worth figure an audited number?
No. The article’s $400,000 number functions like an enterprise value estimate derived from projected profit and a small-company multiple, not a verified “net worth” statement. If you want to sanity-check it, look for whether the estimate mentions revenue, margins, and a multiple, which signals a valuation model rather than audited wealth data.
What real-world factors would most change the bocce roll valuation over the next year?
The valuation changes most with three variables: actual post-Shark Tank revenue, gross margin after production and shipping, and the rate of returns for a physical yard game. A brand can hit the same sales number while having very different profitability, which will swing valuation even if revenue stays constant.
How should I interpret bocce roll net worth claims after Shark Tank if the deal terms were not disclosed?
If a deal was announced but deal terms were not public, you should treat projections as uncertain. A retail or licensing agreement can raise revenue, but it can also compress margins due to wholesaler discounts and marketing costs, so the valuation could rise slower than expected.
Does the bocce roll net worth estimate include the value of the patent and trademark?
Because Well Played LLC owns the patent and trademark, the IP can add value, but most “net worth” pages omit it or estimate it indirectly. If you see a figure that is strictly based on earnings multiple from sales, it likely undercounts IP value (or assumes it is already embedded).
What’s the most common mistake people make when reading bocce roll net worth estimates?
Be cautious if the source confuses business valuation with personal wealth. A founder’s personal net worth depends on equity ownership, compensation, other assets, and how the company raised money, none of which are reliably included in generic “net worth” calculators.
How can I tell whether bocce roll numbers are pitch-time estimates or later performance?
Shark Tank recap sites sometimes report pitch-time numbers and may not reflect what happened after the airing. A better next step is to look for newer evidence of performance, like updated sales reporting, fulfillment scale-up, or credible statements tied to distribution expansion.
What should I watch to update the bocce roll net worth estimate as of 2026 and beyond?
If you want to update the picture yourself, focus on concrete triggers: a confirmed new retail distribution channel, a partnership announcement with published terms, or evidence that the company can maintain margins at higher order volumes. Those are the items most likely to change revenue and profitability assumptions behind the valuation.

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