Hairy Bikers Net Worth: Simon King and Dave Myers Wealth Estimates

The most defensible combined net worth range for the Hairy Bikers, Si King and the late Dave Myers, sits somewhere between £2 million and £6 million in total accumulated wealth across both individuals, with Dave Myers' estate likely holding the larger share based on Companies House filings. Si King's individual net worth is probably in the £1 million to £3 million range as of mid-2026, while Dave Myers' estate at the time of his death in February 2024 was documented closer to £1.5 million in company assets alone, not counting personal property, investments, or other holdings. That said, these are estimates built from public evidence, not audited accounts, and you should treat any single figure you see online with healthy skepticism.

Si King vs Dave Myers: who are we actually talking about?

The Hairy Bikers were a duo: Si King (born Simon David King) and Dave Myers. They met in 1992 and built their television careers together over roughly three decades, appearing on BBC One, BBC Two, Channel 5, and UKTV's Good Food channel. Dave Myers passed away on 28 February 2024, aged 66, after a cancer battle he had disclosed publicly in 2022. When people search for the Hairy Bikers net worth today, they are often asking one of three things: what was Dave Myers worth when he died, what is Si King worth now, or what was the combined financial picture at the duo's peak? When people search for the ben huh net worth angle, they are usually doing the same kind of “who earned what and when” comparison you see with the Hairy Bikers net worth. If you are specifically looking for bin hendi net worth, this same approach to separating sources and verifying public evidence will help you interpret any claims you find online. Net worth is a common search term for Si King, and many people want a realistic estimate based on public evidence Si King net worth today. If you are specifically looking for the B hop net worth chatter, this article’s methodology and ranges explain why those figures vary so much Hairy Bikers net worth. Because hbomberguy net worth is often searched in the same breath as other creator wealth estimates, it's worth comparing how different sources measure value and credibility. This article tries to answer all three.

It matters to separate them because the wealth was never a single pot. Both men had their own company interests, their own contractual relationships, and their own personal finances. The Hairy Bikers brand operated through at least two registered entities: Hairy Bikers Limited (company no. 06884129) and Hairy Bikers Television Limited (company no. 07216635). Those companies are where the most traceable financial signals come from.

What the numbers actually look like

The Evening Standard reported, drawing on Companies House filings made after Dave Myers' death, that he left behind companies worth nearly £1.5 million, with Hairy Bikers Television Limited specifically valued at close to £100,000. These are balance-sheet figures from annual accounts, meaning they reflect net assets held within those corporate structures, not total personal wealth. Personal assets like property, savings, investments, and royalty entitlements sitting outside the companies would be separate, and those figures are not in the public record.

Si King's financial position is harder to pin down post-2024 because he is still active. He has continued performing live shows (the official Hairy Bikers site lists 'An Evening with Si King' events) and is still associated with ongoing publishing and media work. Without a probate filing or equivalent public document, estimating his current net worth relies on modeling from income streams, which I will walk through below.

How these estimates are built: the methodology

Net worth estimates for media personalities like the Hairy Bikers are built by triangulating several types of public evidence, then applying conservative assumptions. Here is what that actually looks like in practice.

1. Companies House filings: The most reliable anchor. Annual accounts for Hairy Bikers Limited (06884129) and Hairy Bikers Television Limited (07216635) show balance sheet net assets. The most recent accounts for Hairy Bikers Limited (filed January 2026, covering the year ending April 2025) are dormant-company accounts, meaning the entity holds minimal active trading. Hairy Bikers Television Limited is listed as active and incorporated April 2010.
2. Published book sales: The duo's publisher Orion (part of Hachette UK) confirms over 6 million copies sold across their catalogue. Applying a standard UK trade paperback author royalty of roughly 7.5 to 10 percent of cover price (say £8–£12 per book at retail), and assuming an average royalty of around 85 pence per copy, that suggests cumulative gross royalties in the range of £5 million. Split between two authors, after agent fees and tax, each may have cleared £1.5 million to £2 million in book royalties across their career.
3. TV and production income: Over 30 TV series and specials across two decades, with an exclusive BBC2 deal signed in 2011, suggests consistent commissioning fees and producer/presenter income for at least 13 years at a meaningful level. UK presenter fees for established BBC names in the factual entertainment space typically range from £50,000 to £500,000 per series depending on budget and profile. The Hairy Bikers' consistent commissioning and audience size puts them in the upper-mid range of that bracket.
4. Brand partnerships: The Knorr 'Cheat on Meat' campaign (January 2021) was part of a £6 million above-the-line spend. Talent fees for campaign faces on a campaign of that scale would typically represent a fraction of total media spend, commonly 5 to 15 percent for established TV personalities, suggesting a potential five- to six-figure fee for the Hairy Bikers as campaign talent. The 2013 Hairy Dieters sauce range with Elmwood adds further licensing income context.
5. Live appearances: Si King's ongoing evening shows are ticketed live events. Typical UK touring fees for television personalities at mid-size venues run from £5,000 to £30,000 per show depending on venue size, and touring across multiple dates adds up quickly.

None of these figures are disclosed publicly as individual line items. The estimates above are exactly that: estimates based on industry norms applied to verifiable signals. The cumulative picture is consistent with a combined wealth in the low-to-mid millions, not the tens of millions that some unverified sites claim.

Where the money came from: income streams over time

Books and publishing

Publishing has been one of the most consistent income streams. The Hairy Dieters, published in August 2012, sold 150,000 copies within weeks of launch and hit number one on Amazon UK, reportedly knocking Fifty Shades of Grey off the top spot. It went to at least four print runs in its first weeks. With more than 25 cookbooks in total and over 6 million copies sold across the full catalogue, book royalties represent a substantial and recurring income source that would have continued generating passive income well after initial publication peaks.

Television and production

The Hairy Bikers began their BBC television career in the early 2000s and produced over 30 series and specials across their run, including BBC Asia Adventure (2014), Route 66 (2019), and numerous themed food travel shows. The 2011 exclusive BBC2 deal was a significant milestone, indicating the BBC considered them a cornerstone of their factual cooking output. Commissioning fees paid to their production entity (Hairy Bikers Television Limited) would appear partly in those company accounts, and the balance sheet figures from Companies House give some indication of retained assets within that structure.

Brand deals and licensing

The Knorr partnership and the Hairy Dieters sauce range show the duo extended their brand into consumer goods and major advertising campaigns. The Knorr campaign alone had a £6 million media budget, and the Hairy Bikers were the headline talent. Licensing deals for branded food products add royalty-style income on top of upfront fees. These arrangements tend to be most lucrative during peak TV profile years, which for the Hairy Bikers likely ran from around 2011 to 2019.

Live events and appearances

Both before and after Dave Myers' death, the Hairy Bikers did ticketed live shows, personal appearances, and corporate engagements. Si King has continued this with his solo evening shows. These are direct-to-audience revenue with relatively low overhead, and they continue to generate income for Si King today.

Career milestones and how they shaped earnings

• 1992: Si King and Dave Myers meet; no TV revenue yet
• Early 2000s: First BBC cookery TV appearances; initial presenter fees begin
• 2011: Exclusive BBC2 deal announced (February 28); marks the point where commissioning income likely became most stable and substantial
• August 2012: Hairy Dieters published; 150,000 copies in weeks, Amazon UK no. 1; biggest single publishing launch in their career
• 2013: Hairy Dieters sauce range launched with Elmwood; first significant consumer product licensing
• 2014: Asian Adventure premieres on BBC2 (February 13); continued peak TV output
• 2019: Route 66 broadcasts on BBC2; late-career travel series maintaining profile
• January 2021: Knorr 'Cheat on Meat' campaign airs; major brand partnership signal
• 2022: Dave Myers discloses cancer diagnosis; duo take brief break before returning to film final series
• February 28, 2024: Dave Myers dies aged 66; estate enters probate; company filings subsequently document £1.5m in company assets
• 2024 onwards: Si King continues as solo act with live shows and ongoing publishing

Why different websites give you wildly different numbers

This is worth addressing directly because the gap between sources is genuinely enormous. One net worth aggregator site claims Si King's net worth is $400 million. That figure is not credible. It has no traceable methodology, no cited sources, and no consistency with any verifiable public data. To put it plainly: if Si King had $400 million, his production company would not have filed dormant accounts and his television vehicles would reflect far larger balance sheets.

Most celebrity net worth sites use one of a few unreliable methods: copying figures from other net worth sites without verification, applying crude multipliers to public income signals without accounting for tax, costs, or lifestyle spending, or simply making up round numbers that feel plausible to readers. None of them have access to tax returns, investment portfolios, property holdings, or private financial statements. The figures circulate and get inflated over time as sites reference each other.

The most grounded estimates come from working up from verifiable inputs: Companies House balance sheets, confirmed book sales figures, documented campaign budgets, and industry norms for presenter fees. That approach gives you a range, not a single number, because the private financial details are genuinely unknown. Anyone claiming a precise figure is either guessing or fabricating.

How to check and update this estimate yourself

If you want to do your own verification or check whether anything has changed since this article was written, here are the most useful steps in order of reliability.

1. Check Companies House directly: Search for Hairy Bikers Limited (06884129) and Hairy Bikers Television Limited (07216635) at find-and-update.company-information.service.gov.uk. Download the most recent annual accounts. Look at the balance sheet for net assets. These are audited or at minimum formally submitted figures, making them the most reliable public financial signal available.
2. Check the Probate Registry: Dave Myers' estate will eventually have a grant of probate, which becomes a public document in England and Wales. Probate records can be searched at the HM Courts and Tribunals Service. This will give the gross estate value, though not a detailed asset breakdown.
3. Track book sales signals: Publisher catalogue updates from Orion/Hachette UK will periodically update total sales figures. The 6 million figure is from a 2025 catalogue. Any updated figure helps refine royalty estimates.
4. Monitor live event listings: Si King's official site (hairybikers.com) lists current tour dates and events. Volume and scale of events give a proxy for active income from appearances.
5. Watch for media interviews: Si King has given interviews since Dave Myers' death discussing their legacy. These occasionally include financial context clues (mentions of deals, series counts, or revenue milestones) that can update assumptions.
6. Apply reality checks: Remember that UK income tax rates above £125,140 are 45 percent. After tax, agent fees (typically 15 percent), business costs, and lifestyle expenditure across two or three decades, the net wealth retained from gross career earnings is typically 20 to 40 percent of the headline number. Always deflate gross career income estimates accordingly.

Putting the numbers in context

The Hairy Bikers built genuine, substantial wealth through a multi-decade career combining television, publishing, and brand work. Six million books sold and over 30 TV series is a real commercial achievement, and the financial returns from that are real. But the numbers are comfortably in the low-to-mid millions rather than the fantasy figures some sites publish. If you are also comparing it to other celebrity fortunes, you might want to look at Harley Benn net worth as a separate reference point. That still puts them well above the median UK household, and it reflects a legitimately successful media career built over more than 20 years.

For Si King specifically, the post-2024 picture is one of rebuilding a solo career from a strong foundation. The brand, the back catalogue, the live show platform, and the ongoing publishing relationship with Orion all continue generating income. His net worth is likely growing modestly rather than shrinking, assuming he remains active, which the evidence from current tour dates suggests he does.

If you are researching this for comparative purposes, the Hairy Bikers sit in similar territory to other long-running UK factual entertainment presenters with substantial publishing sidelines. Their wealth profile is more comparable to successful cookbook authors and television regulars than to wealthy entrepreneurs or A-list celebrities. Net worth in the context of a media career like this reflects accumulated savings and retained earnings over time, not a single windfall asset, which is exactly what the Companies House filings and publishing data suggest.